Is It’s a 10 Bad For Your Hair? | Everything You Need To Know

As we begin to prioritize haircare, we are bombarded with a plethora of brands that promise to upgrade and elevate our hair care routine. It’s a 10 is one of the brands that keeps popping up on our socials frequently. With its Miracle Leave-in making an overnight shift in haircare trends, the brand has carved its spot on the shelves of many.

Is It's a 10 Bad For Your Hair

But is it worth the hype? Is It’s a 10 cruelty-free? Is It’s a 10 bad for your hair? Should you rather go for an It’s a 10 dupe? I have got you covered. Tune in to learn about It’s a 10 as a brand, its iconic products, formula, and reviews, and judge for yourself: Is it really a 10? 

Is It’s a 10 Bad For Your Hair? | A Thorough Brand Review

It’s a 10 has been in the spotlight since the launch of its superstar product, The Miracle Leave-In Conditioner. Going back to when It’s a 10 was born, founder and salon stylist Carolyn Aronson launched It’s a 10 as a response to her frustration with using single-use hair products. As she found them impractical and inconvenient, she set out to develop multifunctional and flexible hair products.

Is It’s a 10 Bad For Your Hair?

The idea behind the name “It’s a 10” is simple yet consumer-driven. All the products claim to provide ten benefits, making them a go-to choice for salon professionals and hairstylists alike. Their wide range of products offers efficient haircare solutions to people of all creeds and races and addresses all hair types and concerns. 

It’s a 10 Ingredients 

It’s a 10 products are natural and clean; they are void of harsh and heavy chemicals that tend to damage hair. To understand the ingredients clearly, let’s explore the inclusive collection that makes the brand globally versatile. 

Keratin Collection

It’s a 10’s Keratin Collection is a recent launch. The infusion of replenishing ingredients such as Keratin Amino Acids, Hydrolyzed Keratin, and Panthenol sets it apart from other ranges. Green Tea, Aloe Vera, Linalool, and Sweet Almond oil are other ingredients that help keep hair nourished and smooth. 

It’s a 10’s Keratin Collection

Coily Collection

Dedicated to all types of curls and waves, this collection features innovative products, including Gelled Oil, Curl Cream, and a hair mask. Power-packed with Avocado Oil, Shea Butter, Monoi Extract, and Coconut Oil, the coily collection is a perfect set to keep your curls happy.

Silk Express Collection

Featuring Silk Protein as the hero ingredient, the Silk Express Collection works to enhance and smooth your lengths. Panthenol, Linalool, and Sunflower Extract protect against dryness and external damage.

it's a 10 Silk Express Collection

Conditioning Collection

The name says it all; this collection features a coalition of naturally sourced hydrating formulas such as Hibiscus, Sunflower, and Pomegranate Extracts. Some products in the series also consist of botanical nutrients like Ginger and Aloe Vera to restore the lost moisture and balance hair texture.

Blonde Collection

The range has three products to maintain the shine and balance the tone of the hair color. The shampoo and conditioner duo contain Chinese Leaf, Acai Extracts, and Lemon Juice to enhance blonde tones. Meanwhile, the richness of Kaolin Clay, Avocado Oil, and Hydrolyzed Quinoa in the clay mask deeply nourishes blonde locks and refines them.

it's a 10 blonde collection

Volumizing Collection

The key components common in this collection’s five volumizing hair products are Marshmallow Root Extract, Hydrolyzed Silk, Rice Protein alongside Green tea, Chamomile, and Acai. Panthenol and Linalool are the default ingredients that provide instant hydration.

Blow Dry and Styling Collection 

The Blow Dry Collection has plant-based ingredients like Sunflower Extract and Rooibos Tea that provide heat protection and prevent frizz, thus easing the blow dry process. In contrast, products in the Styling Collection make hair shinier and more manageable with Chamomile, Red Tea, Ylang Ylang, and Natural Oils in their composition.

Men’s Collection

Emphasizing the importance of Men’s grooming, the collection is exclusively named ‘he’s a 10’. It has five products: shampoo + conditioner, a molding paste, defining gel, and shave gel. The ingredients are simple and effective: Linalool, Menthol, and Coconut oil.

he’s a 10

It’s a 10 Products People Love

There are some products that people can’t stop purchasing. It’s a 10’s Leave-in, Shampoos, and Hair Masks have made themselves a spot in the hair care routines. Sounds suspicious? Have a look at the genuine customer reviews that majorly have 4+ stars.

It’s a 10 Miracle Leave in Conditioner

The breakthrough product of the brand that led to its global elevation, Miracle Leave-In Conditioner, remains iconic. The natural ingredients with rich consistency feature multiple benefits.

Sharon comments, “The best haircare product I have ever bought, it truly lives up to its ’10 benefit’ claim, and I am obsessed. It is healthy, safe, versatile, and, most importantly, multifunctional! I am never going to stop buying this.”

It’s a 10 Miracle Leave in Conditioner

Angelina writes, “As a hairstylist, I recommend this product to all my customers. It is multipurpose, versatile, and smells incredible. I also use it as a heat protectant and detangler.”

It’s a 10 Miracle Clay Hair Mask for Blondes

A simple treatment for all the blonde ladies, this restoring and deep conditioning hair mask is all you need to tone brassiness and keep hair smooth and shiny. Kaolin Violet Clay is gentle and provides intense moisturization.

Nancy shared, “It is effective in restoring shine and color. Not only does it balance the tone, but it also makes my hair soft and manageable.”

Diana reviewed, “I was doubtful about this product, but this hair mask is a game changer. I use it once every week. It nourishes my scalp and, most importantly, adds shine and color to my blonde tresses.” 

It’s a 10 Coily Miracle Curl Cream

Convenience and Curls go together, but only if your curls are styled with the Miracle Curl Cream by It’s a 10. The non-greasy and non-hardening curl-defining cream tops the coily collection. 

Rachel writes, “First of all, it smells divine! Not only does it add volume and smooth my forever frizzy curls, but it also goes a long way without making my hair dry and weighed down. I recommend this to all my curl friends out there.”

It’s a 10 Coily Miracle Curl Cream

Cathy said, “I have been using this product for a while, and the difference is noticeable. I apply a gallop immediately after I shower to keep my curls super soft and bouncy. Do not forget to brush your curls for best results.” 

Is It’s a 10 Bad For Your Hair? | What’s the Verdict?

No, It’s a 10 is not bad for your hair. Considering the formula, reviews, and diverse range of collections, not only is It’s a 10 user-friendly, but it is also effective and practical. According to the customer reviews, it truly lives up to its claims and is worth the investment. 

The infusion of natural and hair-replenishing ingredients into products makes them highly potent. Moreover, the availability of multiple hair products for all hair types and concerns makes the brand versatile and flexible. 

It’s a 10 Benefits 

  • All the hair products are natural, clean, and safe.
  • They have a collection of professional salon tools featuring various hair brushes and a hair dryer to make styling convenient.
  • Combo packs of mini leave-in conditioners from various collections are travel-friendly and ideal for gifting.
  • The brand supports the Leaping Bunny program and the Humane Cosmetics Act, meaning they produce cruelty-free and environment-friendly products. 
  • Some products do not contain vegan-friendly ingredients.

Frequently Asked Questions | Is It’s a 10 Bad For Your Hair?

Are It’s a 10 products good?

It’s a 10 products are natural, safe, and clean. They manufacture salon-quality products that are fit for professional and personal use. 

Are It’s a 10 products sulfate-free?

Yes, It’s a 10 products are free of synthetic and harsh chemicals such as sulfates and parabens. The products are gentle and scalp-safe.

Are It’s a 10 products sulfate-free?

Can It’s a 10 be used on dry hair?

Yes, It’s a 10 Leave-in conditioners can be used on dry and damp hair. The hydrating formula helps keep the ends nourished and prevents damage.

Can It’s a 10 be used as a heat protectant?

It’s a 10 leave-in conditioner from the Keratin collection is multifunctional and can be used as a heat protectant. Moreover, The sunflower seed extract in the product is a natural sun protector that helps prevent sun damage.

Is It’s a 10 bad for your hair?

It’s a 10 is not bad for your hair. Its products are made with a natural and safe formula. The inclusive range of products caters to all hair types and concerns. 

The Final Point | Is It’s a 10 Bad For Your Hair?

Numerous hair products pose tall claims yet underperform. It’s a 10 is a global haircare brand known for its practical and effective products. Formulated with plant-based ingredients and natural oils, each product provides ten benefits. Doubts like ‘Are It’s a 10 products sulfate-free?’ and ‘Is It’s a 10 bad for your hair?’ are expected to be. Thus, I have presented an analysis of the brand and a brief of their products that will help you gain clarity and buy better. 

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About Debbie Adams

Debbie Adams is a 29-year-old mother and entrepreneur who founded Together, they launched the website to provide cheaper alternatives (dupes) to luxury makeup brands, making beauty accessible to everyone regardless of their budget.

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