It’s a 10 Dupe | 11 Affordable Alternatives

Our fast-paced lifestyle does not allow us to pamper ourselves too much, so we have limited time to solve our unlimited hair issues. Numerous hair care brands claim to target specific hair issues and transform them into healthy and lustrous locks, but only a few stay true to their claims. 

It's a 10 Dupe

A buzzing haircare brand, It’s a 10, claims to be the one-stop shop for all your hair concerns. It offers many products, including shampoos, masks, leave-in conditioners, and styling tools. One of the most cult-favorite hair products hails from It’s a 10. Since the Miracle Leave-In became a hit, It’s a 10 has been a go-to haircare brand for many. 

Known for products that provide a natural and salon-like finish from the comfort of one’s home, It’s a 10 is practical and results-driven. Although the brand is free from animal testing, it is not 100% vegan. Thus, those searching for vegan alternatives, get your hands on the best It’s a 10 Dupe below.

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It’s a 10 Dupe | Wallet-Friendly Substitutes!

Carolyn Aronson, a salon professional turned entrepreneur, launched It’s a 10 when she acknowledged the need for multi-tasking and simplified hair care solutions. Each product from this haircare brand provides ten benefits, hence the name: It’s a 10. 

It's a 10 Dupe

These products are naturally made and are free of toxic ingredients. The only setback is that not all products from It’s a 10 are vegan. Thus, I have curated a list of 11 vegan-friendly alternatives to famous It’s a 10 products. So gear up to get your favorite It’s a 10 Dupe.

LatinUs Beauty Freedom Shampoo (Dupe for It’s a 10 Miracle Daily Shampoo Plus Keratin)

Curls or flat braids, it’s time to free your hair from frizz and tangles and provide immediate nourishment with the Freedom Shampoo from LatinUs Beauty. Enriched with phytonutrients and antioxidants, Moringa Seed Oil is the star ingredient of the shampoo, while vegan collagen-derived Impossible Keratin makes your hair smooth and healthy. Moreover, the thick foamy consistency is non-greasy and light, leaving your hair voluminous and manageable.

LatinUs Beauty Freedom Shampoo

Key Ingredients

  • Moringa Oil
  • Impossible Keratin 
  • Silk Amino Acids
  • Rice Extracts
  • Ginseng Root Extract


  • Natural ingredients
  • Best for curls 
  • Vegan
  • Cruelty-free
  • No added parabens and phthalates
  • SLES and SLS free


  • There are very few reviews available.

Sally Beauty Leave-in Conditioner Compare to It’s a 10 Miracle Leave-In (Dupe for It’s a 10 Miracle Leave-In Conditioner Plus Keratin)

One of the general value products on Sally Beauty compares to the iconic Miracle Leave-in conditioner. The repair treatment restores healthy and smooth hair. It protects hair from breakage and split ends and adds life to your hair by targeting dryness and frizz, making it an ideal alternative to the original product.

Sally Beauty Leave-in Conditioner Compare to It's a 10 Miracle Leave-In

Key Ingredients

  • Silk amino acids
  • Sunflower extract 
  • Green Tea 


  • Prevents hair breakage
  • Tames split ends
  • Restores healthy hair
  • Smoothes dry and damaged hair
  • Affordable


  • The consistency of the product is thick.

Monday Haircare Volume Shampoo and Conditioner (Dupe for It’s a 10 Miracle Volumizing Daily Shampoo)

Mondays can be exciting with Monday Haircare’s Volume Shampoo, which revitalizes hair with clean and cruelty-free ingredients. Ginger Root, Coconut Oil, Vitamin E, and Shea Butter ensure a thorough scalp cleanse and add volume to your ever-dehydrated hair. Furthermore, the aesthetic packaging and refreshing fragrances are the cherry on top.

Monday Haircare Volume Shampoo and Conditioner

Key Ingredients

  • Ginger Root 
  • Coconut Oil
  • Vitamin E
  • Shea Butter 


  • Thoroughly cleanses the scalp 
  • Hydrating and nourishing ingredients
  • Boosts volume
  • Refreshing scent
  • Clean and natural formula
  • Dermat approved 
  • Cruelty-free
  • Best for fine hair 


  • A few users have expressed disappointment with the product. 

Eva Nyc Therapy Session Hair Mask (Dupe for It’s a 10 Miracle Hair Mask Deep Conditioner)

Like the Miracle Deep Conditioner from It’s a 10, this Therapy Session Hair Mask repairs and responds to modern hair needs. With three times more hydration and nourishment, it intensely conditions and keeps hair smooth and silky for 48 hours. 

The thick, creamy formula quickly absorbs and boosts hair health. Moreover, it can be used on Keratin, Brazilian, and Color-treated hair, making it a versatile choice. 

Eva Nyc Therapy Session Hair Mask 

Key Ingredients

  • Argan Oil
  • Plant Protein 
  • Jojoba Oil 
  • Panthenol


  • Hydrates and smoothes hair
  • Treats dry, damaged hair
  • Reduces the appearance of frizz 
  • Gives silky and tangle-free hair
  • Clinically proven results
  • No added parabens and phthalates
  • Cruelty-free and Vegan


  • The product is not suitable for coarse hair.

Marc Anthony Strictly Curls Curl Envy Cream (Dupe for It’s a 10 Coily Miracle Curl Cream)

Is maintaining curls a headache for you? Not anymore with the Curl Envy Cream from Marc Anthony. Made to shape the most stubborn and unruly curls, the hair-nourishing ingredients work to prevent frizzy curls and define and soften them. The clean formula repels humidity and keeps them healthy and voluminous.

Marc Anthony Strictly Curls Curl Envy Cream

Key Ingredients

  • Shea butter
  • Avocado oil
  • Vitamin E


  • Repairs damaged curls
  • Volumizing and curl-defining
  • Infused with hair-nourishing ingredients 
  • Controls frizz and dryness
  • Zero parabens, sulfates, and phthalates 


  • The consistency of the cream is slightly greasy.

Soft Sheen Carson Dark and Lovely Blowout Silky Slip Blow Dry Cream (Dupe for It’s a 10 Miracle Blow Dry Styling Balm)

Soft Sheen Carson’s Dark and Lovely Blowout Heat Protectant Styling Cream helps you prevent hair damage caused by hair styling tools and detangles and controls frizz. Infused with Silk Protein, Castor Oil, and Shea Butter, it restores lost moisture, maintains healthy-looking hair, and makes styling easier. 

Soft Sheen Carson Dark and Lovely Blowout Silky Slip Blow Dry Cream 

Key Ingredients 

  • Coconut Oil
  • Shea Butter
  • Castor Oil


  • Prevent breakage
  • Lightweight
  • It provides heat protection for up to 450 degrees
  • Infused with natural ingredients
  • Moisturizes and adds shine
  • Best for curly hair


  • The cream is not suited for thin and fine hair.

Giovanni L.A. Hold Styling Gel  (Dupe for He’s a 10 Miracle Defining Styling Gel)

A man’s mane is his precious asset, and thus, the Giovanni L.A. Hold Styling Gel keeps it steady and firm. The emollient-rich cream is formulated with clean, vegan ingredients that help smooth and hold your hair tight. It is safe for color-treated hair, free of parabens, and cruelty free, making it an excellent It’s a 10 Dupe. 

Giovanni L.A. Hold Styling Gel  

Key Ingredients

  • Vitamin E
  • Aloe Vera
  • Sunflower and Rosemary Extract


  • Naturally derived
  • Secures shape
  • Shines and hold on tight
  • Prevents frizz
  • Color safe
  • Vegan and Cruelty-free


  • There are very few reviews available online.

Verb Purple Shampoo (Dupe for It’s a 10 Miracle Brightening Blonde Shampoo)

If you are tired of dull blonde hair, this Verb Purple Shampoo should be the first on your shopping cart. The blonde brightening shampoo is infused with pro-grade violet pigment acai extract that prevents hair loss, cleanses and tones and reduces brassiness by 24% in a single wash. Free of parabens and glutens, the clean shampoo does not cause hair damage and keeps it smooth and healthy. 

Verb Purple Shampoo

Key Ingredients

  • Acai berry extract
  • Coconut fatty acids
  • Pro-grade violet pigment


  • Cleanes, tones, and brightens
  • Gentle 
  • Reduces brassiness
  • Enhances highlighted and color-treated hair
  • Works for silver and gray hair
  • Best for blonde hair
  • Vegan and cruelty-free


  • It may induce dryness and itchiness.

Pacifica Beauty Ginger Root 10-in-1 Volumizing Spray (Dupe for It’s a 10 Miracle Blowdry Volumizer)

This blowdry volumizer spray from Pacifica Beauty helps maintain your hairstyle and bounciness without weighing them down. The 10-in-1 multifunctional spray protects your hair from harmful environmental stressors, controls excess oil, and encourages a smooth and healthy hair look. Each spritz of the spray has the goodness of vitamins and antioxidant-rich ingredients.

Pacifica Beauty Ginger Root 10-in-1 Volumizing Spray

Key Ingredients

  • Passionfruit
  • Abyssinian Oil
  • Dragon Fruit


  • Adds volume and definition
  • Provides pollution protection
  • Controls oil and frizz
  • Lightweight
  • Formulated without sulfates, parabens, and petroleum 


  • According to users, it is less volumizing. 

Art Naturals Purple Mask Luxe (Dupe for It’s a 10 Miracle Clay Hair Mask for Blondes)

Maintaining lustrous blonde hair is easier than it sounds once you have the Purple Mask Luxe from Art Naturals. The mask intensely nourishes your color-treated hair and restores its lost shine. Incorporated with a power bank of hair-loving ingredients, including coconut, argan, almond, and jojoba oils and botanical extracts, the moisture-rich formula provides ideal hydration.

Art Naturals Purple Mask Luxe

Key Ingredients

  • Purple pigments
  • Coconut Oil
  • Argan Oil
  • Jojoba Oil
  • Almond Oil


  • Corrects brassy tones 
  • Protects color-treated hair
  • Brightens and adds shine to blonde tones
  • Moisturizing and conditioning formula


  • There are very few reviews available.

Marc Anthony Strictly Curls Deep Hydrating Mask (Dupe for It’s a 10 Coily Miracle Mask)

Do not forget to add this Marc Anthony Strictly Curls Deep Hydrating Mask to your haircare routine if you struggle with unruly and messy curls. The powerful blend of Avocado Oil, Shea Butter, and Vitamin E soothes the scalp and replenishes hair, making it soft and healthy. Using it once a week will moisturize and tame frizz and improve and enhance your curls.

Marc Anthony Strictly Curls Deep Hydrating Mask 

Key Ingredients

  • Vitamin E
  • Shea Butter
  • Avocado Oil


  • Smoothes and softens curls 
  • Prevents frizz
  • Natural formula
  • Affordable
  • Free from parabens, phthalates and sulfates


  • There are limited reviews.

Consider These Factors Before Buying Haircare

There is a vast sea of brands that provide effective hair care; look beyond the viral products and choose wisely according to your preferences and needs.

  • Identify your hair issues and needs and find specific products that fit your hair type and concerns accordingly. Also, look into ingredients and check for allergens, if any.
  • Ensure the products do not contain toxic, synthetic chemicals as they strip your natural oils and damage your scalp and length. 
  • Opt for products infused with organically-sourced ingredients such as butters and natural oils.
  • For people with color-treated and blonde hair, explore products with specific formulas, such as violet pigments, to maintain their hair color and shine.

Frequently Asked Questions | It’s a 10 Dupe

Is It’s a 10 good for your hair?

Yes, It’s a 10 is an efficient and result-driven haircare brand that elevates your haircare routine with its salon-quality professional products. It has become a go-to brand for salons and hairstylists globally for its multifunctional and cruelty-free products.

Is It’s a 10 salon quality?

Yes, It’s a 10 is developed under the guidance of salon professionals and hair stylists to ensure its versatility and salon-like hair in the comfort of one’s home. 

Is It’s a 10 sulfate-free?

Yes, It’s a 10 is a cleanly formulated haircare brand void of harsh chemicals such as sulfates, parabens, and phthalates.

It's a 10 Dupe

What is It’s a 10 miracle leave-in product?

The first superstar product of the brand, Miracle Leave-in Conditioner Plus Keratin, penetrates deep inside the scalp and rebuilds dry and damaged hair. It also shields hair from heat protection and humidity, making it frizz-free and manageable.

Which is the It’s a 10 leave-in dupe from Sally’s?

Sally Beauty’s GVP Leave-in Conditioner Compare to It’s a 10 Miracle Leave-In is an affordable dupe inspired by the original It’s a 10 Miracle Leave-In.

Which are the best It’s a 10 dupe products?

LatinUs Beauty Freedom Shampoo, Marc Anthony Strictly Curls Curl Envy Cream, Verb Purple Shampoo, and Eva Nyc Therapy Session Hair Mask are the best It’s a 10 Dupe products. 

The Conclusion | It’s a 10 Dupe 

With the availability of multiple online hair care products, maintaining a hair care routine has become convenient and affordable. Many products are available for all hair types, including blonde and color-treated hair. 

It’s a 10 is one of the most efficient and sought-after brands as it is inclusive, naturally formulated, and cruelty-free. However, it isn’t wholly vegan; thus, people seek vegan-friendly substitutes. 

In this article, I have picked out vegan alternatives for the famous and bestselling It’s a 10 hair products. Be it a shampoo, mask, leave-in, or blow-dry volumizer, I have compiled the best It’s a 10 dupe for each. 

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About Debbie Adams

Debbie Adams is a 29-year-old mother and entrepreneur who founded Together, they launched the website to provide cheaper alternatives (dupes) to luxury makeup brands, making beauty accessible to everyone regardless of their budget.

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